If you run a livery yard, riding school, or any equestrian business, having a professional website is no longer optional- it’s essential. But what exactly makes a good equestrian website? From attracting new clients to keeping current ones informed, your website needs to be clear, engaging, and easy to navigate. Here’s everything you should include.
1. Clear and Welcoming Homepage
Your homepage is the first impression visitors will get of your yard or riding school. Make it count:
Hero image – a high-quality photo of your horses, arena, or happy riders.
Concise introduction – sum up your business in one or two sentences.
Contact details – phone number, email, and social media links should be instantly visible.
Keep it uncluttered, visually appealing, and easy to scan. This ensures visitors immediately understand what your business offers.
2. About Page
An About page builds trust and personality. Include:
Your story and experience with horses.
Your team’s qualifications and expertise.
Your philosophy on horse care, training, or teaching.
Photos of you, your team, and your yard make the page feel authentic and approachable.
3. Services Page
Your services should be easy to understand, detailed, and well-organised. Examples for an equestrian website:
Livery services – full, DIY, or part livery.
Riding lessons – for children, adults, or beginners to advanced riders.
Training – flatwork, jumping, or competition prep.
Horse sales – if relevant.
Highlight what sets you apart, whether it’s top-notch facilities, individualised care, or expert instruction.
4. Horses Page
Show off your horses in style. Each horse could have its own profile with:
Breed, age, height, and discipline.
Personality notes and achievements.
Availability status (for sale, part of lessons, or livery).
Photos and videos.
This is especially useful for livery yards, riding schools, or sellers who want to attract clients or buyers online.
5. Facilities Page
Visitors want to know exactly what your yard offers. Include:
Arenas, stables, paddocks, and turnout areas.
Tack rooms, wash areas, and indoor schooling facilities.
Safety measures and hygiene standards.
Maps or visual layouts if possible.
Good-quality photos here are crucial, they reassure potential clients before they even visit.
6. Testimonials & Reviews
Nothing builds credibility like positive feedback. Include:
Written testimonials from clients or students.
Video testimonials if possible.
Links to social media reviews.
This section helps convince new visitors that your yard or riding school is professional, reliable, and welcoming.
7. Blog or News Section
A blog helps with search engine optimisation (SEO) while keeping visitors engaged. Blog ideas for an equestrian website include:
Training tips and horse care advice.
Show or competition reports.
Seasonal yard updates and news.
Even a few posts per month can improve your website’s ranking on Google and make your site feel active and trustworthy.
8. Contact Page
Make it super easy for visitors to reach you. Include:
Phone number and email.
Contact form for quick messages.
Location with map and directions.
Opening hours or availability.
Adding links to your Instagram or Facebook can help clients connect with your yard online.
9. Optional Extras
Depending on your business, these extras can make your website even more useful:
Online booking system – for lessons or livery slots.
Shop – for merchandise, feed, or equipment.
Gallery or video section – competitions, events, or everyday yard life.
FAQs – answering common questions about livery, lessons, or services.
10. Mobile-Friendly & Fast
Many visitors will be on mobile devices. Your site must be mobile-friendly and fast-loading. A slow, clunky website frustrates potential clients and can hurt your Google ranking.
A good equestrian website is more than just a digital brochure, it’s a tool to attract clients, showcase your horses and facilities, and build trust. Clear information, engaging visuals, and easy navigation will make your site stand out in the competitive equestrian world.
